Read the full release announcing the end of Holiday House below.

Junior League of Little Rock Looks Ahead as Holiday House Era Comes to a Close 

Organization pivots to innovative community engagement strategies after decades-long annual fundraising tradition

[Little Rock, Ark. – Sept. 17, 2025] – The Junior League of Little Rock (JLLR), a women’s organization serving Central Arkansas for more than 100 years, announces that Holiday House will not return in November 2025. After 30 years of welcoming vendors from across the country and raising more than $5 million for JLLR programs and initiatives, the organization is transitioning to a new community engagement model that will create deeper connections with Central Arkansas families. 

“While Holiday House has been a cornerstone fundraising event for our organization, we’re excited about the opportunities this change creates,” said JLLR President Whitnie Hall Eason. “This decision allows us to redirect our energy toward more direct community engagement and opportunities to showcase the meaningful work we do throughout the year.” 

The decision comes after an extensive review of post-COVID attendance patterns and feedback from members and community supporters. Rather than simply maintaining tradition, JLLR leadership chose to embrace change as an opportunity for growth. 

“What excites me most about this transition is our ability to invite the community to see the Junior League of Little Rock in action,” Hall Eason explained. “Instead of one large shopping event, we’re developing year-round opportunities for meaningful connection through events where community members can directly engage with our initiatives like Stuff the Bus, Kota Camp, and Little Readers Rock.” 

The organization is already developing new community events and fundraising initiatives that will launch throughout the 2025-2026 League year. These will focus on hands-on volunteer opportunities, educational workshops, and collaborative community partnerships that align more closely with JLLR’s mission of developing women’s leadership and improving communities. 

The first of which includes a multi-part series featuring mahjong that began in September and runs through December, followed by the launch of Bingo for Bags in November. Doubling as recruitment events, Mahjong Mondays and Bingo for Bags will be open to members and the community. Entry for Mahjong Mondays is $20. Bingo for Bags details will be shared in the coming weeks. For more information and the full list of dates, visit mahjong night’s official event page. 

“We’re not stepping back—we’re stepping forward,” Hall Eason emphasized. “This change represents our commitment to evolving with our community’s needs and finding more impactful ways to serve Central Arkansas families.” 

To learn more about JLLR’s programs or upcoming events, visit jllr.org or follow the organization on social media. 

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